On a return trip to Eureka, California recently, I was surprised to see that Honest Engine was still operating under its racially insensitive name 18 years after I moved away. Honest Engine is an auto repair shop that by most accounts does good work, but how do they defend the name?!?
An argument along the lines of “it’s a coincidence – we’re honest and we work on engines” might work if it wasn’t for the GIGANTIC FUCKING INDIAN-HEAD NICKEL sign on their building. That sign removes all plausible deniability. Folks, just because you made a pun doesn’t mean that it’s funny. Or that should name your business after it.
At least the sign has improved a little bit. If I recall correctly, it used to depict a white settler strangling a Native American with a timing belt.